UP Group
UP marketing group
The UP Group comprises four key companies:
- WIT Agency: Pioneers in creative marketing and strategic solutions for brands
- BACKBONES: Connecting clients with top talent worldwide to build exceptional teams
- Sinmar Consultations: Tailored marketing consulting services, crafting strategic solutions to empower clients and enhance their market presence with precision and expertise.
- Tetra: Facilitating seamless internal communication, offering comprehensive services to bridge the gap between employers and employees while enhancing engagement and collaboration for impactful corporate events.
Our journey began in 2020 with the establishment of WIT Agency, a creative force that quickly established itself in the Saudi market.
Recognizing the need for a comprehensive suite of marketing services, we launched Updated Perspective in 2024. This expansion reflects our commitment to continuous growth and innovation, allowing us to serve a wider range of clients and deliver even greater value.
This company represents the spirit of continuous growth and creative innovation, principles that have always fueled our success. We are now a multi-disciplinary marketing group, proud to serve a group of the most prestigious names in the Kingdom, including government agencies. Our team of passionate and expert professionals works closely with our clients to deliver impactful projects that deliver measurable results and leave a lasting impression.
This is a story of evolution, and a testament to our commitment to pushing boundaries and exceeding expectations. We are excited to continue shaping the future of marketing in the region, recognizing the vital role WIT has played in our success.
Why Choose Updated Perspective?
Unparalleled Expertise
We leverage a team of marketing experts with a deep understanding of the regional market and the latest industry trends.
Holistic Approach
We go beyond traditional marketing tactics, offering a comprehensive approach that considers all aspects of your brand and target audience.
Proven Track Record
Our success stories speak for themselves. We have a proven ability to deliver tangible results that drive business growth.
Client-Centric Focus
We build strong relationships with our clients, taking the time to understand their unique needs and exceed expectations.
Strategic Partnerships:
We collaborate with industry leaders to provide our clients with access to the latest technologies and resources
Timeline
2020: The Beginning and Establishment
- WIT Agency was founded by Dr. Saad Al-Haqeel with a core vision to transform the marketing landscape in the Saudi region.
- Formation of the initial team consisting of two employees and securing the first client.
- Establishment of WIT Agency's principles and values
2021: Early Growth and Strategic Planning
- Successful execution of initial projects and building successful campaigns.
- Expansion of the team to meet the growing demand for the agency.
- Introduction of innovative marketing strategies and digital solutions.
- Beginning the development of a long-term strategic plan aligned with industry trends.
2022: Expanding the Client Portfolio and Developing Talent
- Significant increase in the number of clients, focusing on high-value partnerships.
- Continued expansion in service offerings to meet diverse client needs.
- Implementation of talent development programs to attract and retain high-level professionals.
- Integration of sustainable practices into the agency's operations.
2023: Brand Recognition and Industry Impact
- Enhancing WIT Agency's online presence and boosting brand visibility.
- Recognition through industry awards and accolades for outstanding work.
- Contributing to thought leadership in the industry by participating in key events.
- Ongoing commitment to sustainability and environmental responsibility.
2024: Global Aspirations and Technological Advancements
- Exploring international markets and launching a renewed service offering for marketing.
- Incorporating advanced technologies and innovations into marketing strategies.
- Focus on and continuation of customer satisfaction approaches.
- Strategic partnerships with technology providers to enhance our services.
At Updated Prespective, we believe in the importance of social responsibility and recognize our duty to the community we belong to. Since our inception, we have strived to integrate responsible practices into all aspects of our operations, ensuring we make a positive impact on our surroundings.
Our Social Responsibility Values
Commitment
We are committed to our responsibility to society and actively participate in initiatives that contribute to its betterment.
Impact
We strive to make our initiatives have a tangible positive impact on people's lives
Partnership
We believe in the importance of collaborating with various stakeholders to amplify our impact on society
Sustainability
We are committed to integrating sustainable practices into our initiatives to ensure their positive impact continues in the long term.
Our Vision for 2030
Aligning with Saudi Vision 2030
- Reinforcing the Kingdom's position as a leading regional hub for marketing and innovation
- Supporting Saudi businesses in achieving their marketing goals and sustainable growth
- Creating new job opportunities for Saudi youth and developing their skills
- Contributing to environmental protection and promoting sustainability.
- Commitment to a better future
With WIT, you have a trusted partner to achieve your global marketing goals. Thanks to our extensive expertise and talented team of specialists
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Work hours
Saturday - Thursday: 9:00 am - 5:00 pm
Friday: Off
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