UP Group

UP marketing group

The UP Group comprises four key companies:

Our journey began in 2020 with the establishment of WIT Agency, a creative force that quickly established itself in the Saudi market.

Recognizing the need for a comprehensive suite of marketing services, we launched Updated Perspective in 2024. This expansion reflects our commitment to continuous growth and innovation, allowing us to serve a wider range of clients and deliver even greater value.

This company represents the spirit of continuous growth and creative innovation, principles that have always fueled our success. We are now a multi-disciplinary marketing group, proud to serve a group of the most prestigious names in the Kingdom, including government agencies. Our team of passionate and expert professionals works closely with our clients to deliver impactful projects that deliver measurable results and leave a lasting impression.

This is a story of evolution, and a testament to our commitment to pushing boundaries and exceeding expectations. We are excited to continue shaping the future of marketing in the region, recognizing the vital role WIT has played in our success.

Why Choose Updated Perspective?

Unparalleled Expertise

We leverage a team of marketing experts with a deep understanding of the regional market and the latest industry trends.

Holistic Approach

We go beyond traditional marketing tactics, offering a comprehensive approach that considers all aspects of your brand and target audience.

Proven Track Record

Our success stories speak for themselves. We have a proven ability to deliver tangible results that drive business growth.

Client-Centric Focus

We build strong relationships with our clients, taking the time to understand their unique needs and exceed expectations.

Strategic Partnerships:

We collaborate with industry leaders to provide our clients with access to the latest technologies and resources


2020: The Beginning and Establishment

2021: Early Growth and Strategic Planning

2022: Expanding the Client Portfolio and Developing Talent

2023: Brand Recognition and Industry Impact

2024: Global Aspirations and Technological Advancements

At Updated Prespective, we believe in the importance of social responsibility and recognize our duty to the community we belong to. Since our inception, we have strived to integrate responsible practices into all aspects of our operations, ensuring we make a positive impact on our surroundings.

Our Social Responsibility Values


We are committed to our responsibility to society and actively participate in initiatives that contribute to its betterment.


We strive to make our initiatives have a tangible positive impact on people's lives


We believe in the importance of collaborating with various stakeholders to amplify our impact on society


We are committed to integrating sustainable practices into our initiatives to ensure their positive impact continues in the long term.

Our Vision for 2030

Aligning with Saudi Vision 2030

With WIT, you have a trusted partner to achieve your global marketing goals. Thanks to our extensive expertise and talented team of specialists

Work hours

Saturday - Thursday: 9:00 am - 5:00 pm
Friday: Off

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